Inspiring project: Dove – Choose Beautiful campaign
April 27, 2015 - Talk Laundry
Dove has launched an empowering beauty campaign that encourages women to see themselves beautiful.
As part of its latest campaign, #ChooseBeautiful, the beauty giant visited five different cities (San Francisco, Shanghai, Delhi, London and Sao Paolo) and presented two entrance options for women based on how they perceive themselves. One door was labelled “Beautiful” and the other “Average”. Most of the women chose the second option but as the video progress, more and more women take the second route instead.
One woman who took the “beautiful” route described the experience as “quite a triumphant feeling. It was like telling the world I think I’m beautiful”.
But an American woman who walked through the “average” entrance said: “Am I choosing because of what’s constantly bombarded at me and what I’m being told that I should accept? Or am I choosing because that’s what I really believe?”
“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” Dove said in a statement. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”
A recent survey by Dove found that 96% of women rate themselves as average looking, leaving just four per cent to admit they consider themselves pretty, and this video highlights the statistics.
Source: Independent UK