Inspiring project || Dove campaign
April 28, 2015 - WORKspace
Our first idea was to give the people different possibilities to choose and then to give their opinion about their decision.
So we wanted to create gateways like those in the video. The gateways would be named like ‘Mines’, ‘Ford’, ‘Now’ and ‘Future’. The question would be: ‘What was the most important time for work here in Genk?’. The people answer the question while they are going through one of those gateways. After they walked through it, we wanted to ask them why they chose this gateway.
There would be a board behind the gateways and the people can write down their thoughts and their visions.