Pablo Calderón Salazar


I am an Industrial Designer (bachelor level) from the Jorge Tadeo Lozano University of Bogotá, Colombia (2008) and Social Designer (Master in Design) from Design Academy Eindhoven (June 2013). I am currently doing a PhD in the Arts with KU Leuven, in the context of the project TRADERS.

The essence of my practice lies in collaboration with local partners in the different contexts where my projects take place: be it a blacksmith in Riga (Latvia, 2011), an Artisan Chocolatier in Liége (Belgium, 2012), a community leader in Utrecht (Netherlands, 2012) or immigrant workers in the Nordoostpolder(Netherlands, 2012), I empathically interpret the interests of different constituents, using dialogue as my main tool.

Giving great attention to the political, economical, social and cultural conditions under which my projects take place, I produce texts, installations, graphics, videos, interventions and objects that provoke reflection around relevant issues in society; but this critical stance is always accompanied by a propositive one, which tries to hint into better ways of living together.

I have recently completed my master graduation project, It is what it is,  a research where I explore the margins of design, at the points where we stop recognizing it as design. Positioning myself in between the formal and the informal, I build bridges between professional design practice and spontaneous creative expressions, allowing both of them to learn from each other. Having decided to deepen my research into market places, I built a push-cart through scavenged material, with which I make interventions that trigger public dialogues and challenge the rigid conceptions of value within society… I call it The Other Market.





Gert Wastyn

Gert Wastyn is an illustrator/animator originating from Antwerp, Belgium. He studied animation film at St-Lucas Brussels. Shortly after getting his Master degree, Gert quickly started his freelancing career after some adventures working in an advertising agency.

In his 9 years of freelancing he worked for a wide variety of projects:

Animations for multimedia theatre productions (mostly for children), illustrations for children’s books and magazines, a 2 page monthly comic for a children’s magazine, logos, live motion graphics for major Belgian music festivals, t-shirt designs, game animation and character design, animation shorts for the Flemish government, cartoons for UNI Europe (the Global Union), …

Recently the subject of is work focusses more on bringing a difference then just pure visual content. That’s how he got introduced to MAD-Faculty where he worked on various research projects.
For example: Elena, the language website that teaches children of a really young age another language or PLAI, a board and digital game that lets people from all walks of life (and languages) help cooperate .


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